Where You Are Today
You're doing great work and your reviews prove it. But the math is working against you. You're available 5+ days a week but only filling 3-4 of those with paying jobs. At $40/hr effective, the absolute ceiling is about $5,200/month. You can't work your way to $10K at current prices.
The target: $100/hr effective rate. That's the benchmark for a professional mobile detailer in the Sarasota/LWR market. The path there isn't working more hours. It's restructuring how you price and sell.
Where the Money Leaks
| Problem | Impact |
|---|
| Overdelivering on base packages | -$50-100/job in unpaid labor (clay barring, deep vacuuming at base price) |
| No condition-based pricing | Filthy vehicles eat 2+ extra hours for free |
| Drive time not accounted for | 45-90 min/job in uncompensated travel |
| Only filling 3-4 of 5+ available days | 1-2 open days every week with no revenue coming in |
| Fear of upcharging | Accepting bad jobs at bad prices |
| No recurring revenue | Feast/famine cycle, no predictable income |
Your New Pricing Structure
Clear tiers, transparent pricing, strict scope. Customers pick their level and add-ons online before you show up. The website and booking system handle the upselling so you can focus on the work.
View Your New Website
highclass-b.yourdemo.vip
Core Packages
| Package | Sedan | Mid SUV | 3-Row/Truck | Time |
|---|
| Refresh (quick reset) | $175 | $210 | $250 | 1.5-2 hrs |
| Standard Detail (most popular) | $275 | $325 | $375 | 2.5-3 hrs |
| Deep Detail (full restoration) | $395 | $450 | $525 | 3.5-4 hrs |
Every package has a strict scope. Anything beyond what's listed is a paid add-on. This protects your time and ensures every hour is worth $100+.
Add-On Services
These appear during the online booking flow. Customers pick their package, then see the add-on menu before confirming. You can still recommend extras on-site too.
| Add-On | Sedan | Mid SUV | 3-Row/Truck |
|---|
| Pet Hair Removal | $65 | $75 | $100 |
| Steam Cleaning | $65 | $75 | $85 |
| Headlight Restoration | $125 | $125 | $125 |
| Odor Removal | $85 | $100 | $115 |
| Leather Conditioning | $55 | $65 | $75 |
| Fabric Protectant | $40 | $50 | $60 |
| Engine Bay Detail | $75 | $75 | $85 |
| Hard Water Spot Removal | $65 | $75 | $85 |
| Trim Restoration | $40 | $50 | $60 |
Monthly Maintenance Plans
Recurring revenue that fills your schedule. Members get priority scheduling, 15% off add-ons, and no condition surcharges for normal use.
| Plan | Sedan | Mid SUV | 3-Row/Truck |
|---|
| Refresh Monthly | $145/mo | $175/mo | $210/mo |
| Standard Monthly | $235/mo | $275/mo | $325/mo |
Ceramic Coating
Premium service with its own consultation process. Every ceramic package includes paint correction - you never coat without correcting first.
| Service | Sedan | Mid SUV | 3-Row/Truck |
|---|
| Ceramic Coating + 1-Step Correction | $1,100 | $1,300 | $1,500 |
| Ceramic Coating + 2-Step Correction | $1,400 | $1,600 | $1,850 |
System X 10-year warranty. CARFAX paint protection registration. Includes proper curing and aftercare instructions.
Standalone Paint Correction
| Service | Sedan | Mid SUV | 3-Row/Truck |
|---|
| 1-Step Correction (~50% defect removal) | $475 | $575 | $675 |
| 2-Step Correction (~90-95% defect removal) | $650 | $750 | $900 |
Path to $10K/Month
| Revenue Stream | Scenario | Monthly Revenue |
|---|
| Standard Details (3/week) | 12 x $325 avg | $3,900 |
| Refresh Details (3/week) | 12 x $210 avg | $2,520 |
| Deep Details (2/month) | 2 x $450 avg | $900 |
| Checkout add-ons | ~$65 avg x 26 jobs | $1,690 |
| Monthly plan clients | 6 clients x $200 avg | $1,200 |
| Ceramic coatings | 1 per month x $1,300 avg | $1,300 |
| Total | | $11,510 |
You're already available 5+ days a week. This plan just fills the 1-2 open days you already have with paying jobs at the right prices. No extra hours needed.
What Changes Right Away
- Formalize Mon-Fri as standard schedule, weekends by request (+$50 surcharge)
- Fill the 1-2 open days/week with better marketing and lead capture
- Every package has a strict scope and time target
- Condition surcharges communicated BEFORE starting work
- Add-ons are priced by vehicle size and paid for separately
- Monthly plans priced profitably (not $100 that loses money)
- "Start Your Quote" captures leads 24/7 (not just phone calls)
What We Build Together (Phase 2)
- GoHighLevel booking system with automated follow-up
- Quote-to-booking text/email nurture sequence
- Google reviews automation after every job
- Monthly plan billing and scheduling
- Route optimization by area/day
- Chat widget for instant website inquiries
What You Can Start Doing Today
You don't need to wait for the website cutover. These are things you can start doing right now to move toward $10K/month.
Use the New Pricing Immediately
- Quote every new lead at the new prices starting today - don't wait for the site launch
- Send the website link (highclass-b.yourdemo.vip) when people ask "how much?" - let the site do the selling
- Practice the add-on conversation: "I also offer [pet hair removal / leather conditioning / etc.] if you'd like to add that on"
- Stop giving away extras. If it's not in the package scope, quote the add-on price
Things Tyler Needs to Send Jess
- Export your Square contacts - we need these to import into GoHighLevel so all your past clients are in one system
- Updated "About Me" write-up - email it over, doesn't need to be perfect, just your story in your own words
- New profile picture - something current (the one on the site now is 5+ years old)
- Share your smart lists in GoHighLevel - go to each one, click Share, and share with Jess (cold leads, clients, Google clients, recurring clients)
- Connect Facebook + Instagram to GoHighLevel - this lets us build an AI chatbot that handles DMs and inquiries across all channels
Push Monthly Plans to Existing Customers
- Use your "recurring clients" smart list - these people already book with you multiple times, they're the easiest monthly plan converts
- Reach out personally: "Hey, I just launched a monthly maintenance plan. You'd save $30-50/month and get priority scheduling"
- Target: sign up 3-4 monthly plan clients in the first 30 days - that's $600-1,000 in guaranteed recurring revenue
Fill the Empty Days
- Post on social media at least 3x/week - before/after photos, quick videos of your work
- Ask every happy customer for a Google review before you leave the job site
- Reach out to past customers who haven't booked in 3+ months with the new pricing
- Target neighborhoods near your existing bookings to reduce drive time
Track Your Numbers
- Log the actual time on every job (arrival to departure) - we need real data to validate the $/hr targets
- Track which add-ons customers say yes to (and which they skip)
- Note your drive time per job - this helps us plan route optimization later
Content for the New Site
- Take before/after photos on every single job - phone quality is fine
- Shoot 15-30 second process clips (foam wash, steam cleaning, ceramic application)
- Record a short personal video intro for the website - just you talking about what you do and why you love it
- These feed your social media AND we'll use them on the website and Google Business profile
Your 30-Day Targets
3-4 monthly plan signups from your recurring clients smart list
New pricing on every quote - no more old prices, send the website link
Add-on offered on every job - even if they say no, ask
Google review requested after every job - target 5+ new reviews this month
Fill at least 4 days/week with paying jobs
Square contacts exported and sent to Jess for import
About me + profile pic + video intro sent over for site update
What We're Building Behind the Scenes
While you work on the above, here's what Gulf Coast Brand Builders is handling on the tech side:
- Website cutover - scrape and migrate all blog posts from old site to preserve SEO, go live this week
- Import Square contacts - once you export, we'll clean them up and import into GoHighLevel with car details attached
- GHL forms + website integration - connect the "Start Your Quote" forms to GoHighLevel so leads flow in automatically
- Phone number cutover - update the site to your actual GHL number and set up a proper announcement message so existing clients know it's you (not spam)
- Booking calendar - set up service calendar with proper time blocks per package, contact address auto-populates so you know where to go
- Payment processing - connect Square or Stripe for in-app payments
- AI chatbot - handles website, Facebook, and Instagram inquiries 24/7
- Automated follow-ups - 25-day post-detail text nudging monthly plan signup, 3-month and 6-month rebooking reminders
- Google reviews automation - automatic review request after every completed job
- Pipeline setup - leads pipeline (new lead to booked to won) + services pipeline (scheduled to completed to reviewed)
View Your New Website
highclass-b.yourdemo.vip